Swiss made: the only true reference

Throughout the world the reputation of Swiss made watches is unrivalled. Know-how, impeccable quality, aesthetic prowess, technical innovation: the indication Swiss made reflects all this, and much more. Two words which, combined with renowned brands, guarantee the best choice for the consumer in search of a high value timepiece.

But two words that also need resolutely protecting. Firstly because the Swiss made label is the only true reference in the world of watchmaking, but also because customer satisfaction is at stake.

The Swiss made label relies not only on considerable intrinsic value, but also on criteria defined by law. At present, the conditions stipulating whether or not a watch or a clock can display this famous label are determined by a Federal ordinance.

The strengthening of the label

Conditions of use have been significantly strengthened in order to better protect the value of the label. The ordinance governing the use of the name Swiss for watches includes a new definition of the Swiss watch not only in response to concerns in the industry, but also to satisfy the requirements of the new Swissness bill passed in 2013.

Means of protection

The FH takes action on a daily basis to protect Swiss made and other geographical indications, such as the name Geneva for example. It is for this purpose that the names Swiss made and Swiss in particular have been registered as certification marks in the United States and Hong Kong.

Lastly, we administer registrations of the sign of identification of the producer (SIP), compulsory marking stipulated by the ordinance on the protection of marks.

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